WordPress Platform Architecture · Currently Accepting Engagements

Your CMS should work for your team, not against it.

I architect and stabilize WordPress platforms for marketing teams, ops leads, and digital directors who are tired of fighting their own tools. One specialist. Full ownership. No handoffs, no ticket limbo — just systems that actually hold.

Sound Familiar?

Most CMS problems aren't
a CMS problem.

They’re architecture problems. And architecture problems compound silently — until they don’t.

⚡

Your team can't push content fast enough

The platform that was supposed to empower your marketing team has become its biggest bottleneck. Every update requires a developer. Every campaign causes friction.

🔥

The site is held together with duct tape

Plugins piled on plugins. Custom code from five different contractors. Nobody knows why something breaks — they just know it does, usually before a big launch.

📊

Integrations that almost work

CRM, automation platform, analytics stack — all "integrated," but none of them talking cleanly. Data quality is a mess. Reporting is a guess.

🔐

Security is a prayer, not a plan

No one's monitoring. Updates get skipped because "something might break." You don't have a security posture. You have a countdown timer.

📉

Performance is killing your conversions

Google's ranking you lower. Users are bouncing. Your Core Web Vitals look like a hospital monitor in a disaster film. And the dev said "it's fine."

🧩

No one owns the platform

IT points to Marketing. Marketing points to the agency. The agency points to the old dev. Meanwhile, your digital experience is drifting with no captain.

What I Do

Platform architecture.
Not just websites.

I work at the intersection of development, marketing operations, and digital infrastructure — building systems that scale and stay stable.

WordPress Platform Architecture

Multi-site networks, custom post types, taxonomy systems, role-based access, and scalable content infrastructure. Built for teams, not just admins.

MultisiteCustom Post TypesRoles & Permissions

Platform Stabilization & Rescue

Inherited a mess? I audit, document, and systematically resolve technical debt without burning down what's working.

Technical AuditDebt ReductionSecurity

CMS Selection & Migration Strategy

Choosing the wrong CMS costs 2–3 years of momentum. I help teams evaluate options honestly and execute migrations without the chaos.

CMS EvaluationMigration Planning

Frontend Systems & Component Libraries

Modular, maintainable frontend architecture your entire team can use — not just the person who built it.

ElementorCustom ThemesDesign Tokens

Integration & Martech Architecture

CRM hooks, marketing automation, analytics, and third-party APIs connected cleanly so data flows and attribution makes sense.

CRM IntegrationAnalyticsAPI Connections

Who This Is For

The right fit matters —
for both of us.

This is a one-person practice — which means you get the same person in every conversation, on every deliverable. No account managers, no junior handoffs. If your platform has real operational stakes, that consistency matters.

✓Mid-size organizations (25–500 people) where the website is operationally important
✓Marketing teams who need platform ownership, not just a dev on call
✓Ops and IT directors inheriting broken or undocumented systems
✓SaaS, healthcare tech, B2B, EdTech, and utilities companies
✓Organizations tired of the agency carousel and ready for a consistent platform partner

Not the right fit if:

✗You need a $500 website "done by Friday"
✗You want someone to implement designs with no input or judgment
✗Your agency wants cheap overflow dev work, not a platform thinker

Great fit if:

✓You want a senior-level voice in the room, not just a pair of hands
✓You value documented, maintainable systems over cowboy code
✓You're open to a retainer relationship that actually stabilizes your platform
✓You measure success by operational outcomes, not just launches

How It Works

From conversation to stable platform.

Discovery Call

30 minutes. No pitch. We talk about your platform, your team, and where the pain lives.

Platform Audit

I assess your architecture, document the gaps, and produce a clear action plan.

Scoped Engagement

Project-based or retainer. Defined scope, clear deliverables, no scope creep surprises.

Stable Platform

Systems documented, team unblocked, platform running the way it should have from the start.

Let's Talk

Tell me what's broken.
I'll tell you if I can fix it.

No sales team, no intake form routed to a stranger. You fill this out, I read it personally, and I’ll respond within one business day with an honest take on whether and how I can help.

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Personal reply, fast

I respond to every submission myself — usually within one business day, often the same day.

🎯

Straight talk, no pitch

If I'm not the right fit for what you need, I'll tell you that plainly. No hard sell. Ever.

🔒

Confidential

Your project details stay with me. I don't share client information, period.

Start the conversation

Takes about 2 minutes. The more context you share, the more useful my response will be.

First Name

Last Name

Work Email

Company / Organization

Your Role

Main Challenge

Tell me more (the messier the better)

Timeline

No spam. No automated sequences. Just a real reply from me.